What goal does a business owner, marketer, or salesperson have in common?

They all want to increase the amount of leads that come in the door.

Copywriting is one of the fastest and cost-effective ways to achieve that goal.

If you want to start learning how to become a better copywriter, or sharpen your current copywriting skills, I've got a great list of copywriting books I recommend you check out.

Some of these are old classics, but the principles inside them will hold strong for years to come because they all touch on something that never changes: human behavior.

Order a few of these books today and start putting their lessons to work this week.

  1. The Ultimate Sales Letter by Dan Kennedy
  2. The Adweek Copywriting Handbook by Joseph Sugarman
  3. Ogilvy on Advertising by David Ogilvy
  4. Breakthrough Advertising by Eugene Schwartz
  5. How to Write a Good Advertisement by Victor Schwab
  6. Ca$shvertising by Drew Whitman
  7. Scientific Advertising by Claude Hopkins
  8. The Boron Letters by Gary Halbert
  9. May I Have Your Attention, Please? by Mish Slade