September 17, 2019

Copywriting Books

What goal does a business owner, marketer, or salesperson have in common?

They all want to increase the amount of leads that come in the door.

Copywriting is one of the fastest and cost-effective ways to achieve that goal.

If you want to start learning how to become a better copywriter, or sharpen your current copywriting skills, I've got a great list of copywriting books I recommend you check out.

Some of these are old classics, but the principles inside them will hold strong for years to come because they all touch on something that never changes: human behavior.

Order a few of these books today and start putting their lessons to work this week.

  1. The Ultimate Sales Letter by Dan Kennedy
  2. The Adweek Copywriting Handbook by Joseph Sugarman
  3. Ogilvy on Advertising by David Ogilvy
  4. Breakthrough Advertising by Eugene Schwartz
  5. How to Write a Good Advertisement by Victor Schwab
  6. Ca$shvertising by Drew Whitman
  7. Scientific Advertising by Claude Hopkins
  8. The Boron Letters by Gary Halbert
  9. May I Have Your Attention, Please? by Mish Slade

September 16, 2019

My Coffee Routine

As you probably know, I love a damn good cup of coffee.

First thing I do in the morning is get a kettle of water boiling to start my coffee routine.

Now, while I do have a regular cup of coffee later in the day, my morning cup is prepared slightly different.

I use a mix of ingredients for my first cup of the day.

You may have heard of Bulletproof or Keto coffee before. My morning cup of coffee uses my own spin on those two methods.

Here's the ingredient list:

I place all the ingredients into my blender for about 20 seconds and the pour the mixture into a mug.

The cocoa and cinnamon give it the taste of a spiced holiday drink, and the agave syrup adds the right amount of sweetness.

There are a few reasons why I prepare my morning coffee like this:

  1. I fast in the morning using the intermittent fasting method and the coffee helps me last longer throughout the morning before I need solid foods.
  2. The mixture of grass fed butter and coconut oil are healthy fats and I try to incorporate several of those types of food into my diet.

If you've never had this type of coffee before, I recommend you give it a try. You might just like it.